Calibrated Communication Agency

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About

Services

Expertise

Partners

Contacts

About

Services

Expertise

Partners

Contacts

Crisis Communication Readiness
in Cyber & Info Attacks

Crisis Communication Readiness in Cyber & Info Attacks

From cyberattacks to social media manipulation, reputation is the first casualty if you’re unprepared.

From cyberattacks
to social media manipulation, reputation is the first casualty
if you’re unprepared.

The threat landscape is now hybrid—ranging from data breaches
and leaks to targeted brand discrediting. AI amplifies these hostile
operations, making them faster and more precise.

The threat landscape is now hybrid—ranging from data breaches and leaks to targeted brand discrediting. AI amplifies these hostile operations, making them faster and more precise.

Not only big companies are at risk. 43% of cyberattacks now target small businesses, which lose an average of $25,000 per incident.

Not only big companies are at risk.
43% of cyberattacks now target small businesses, which lose an average
of $25,000 per incident.

Why invest in cyber crisis preparedness?

43%

of cyberattacks now
target small businesses

(Source: CISO Platform)

43%

of cyberattacks now
target small businesses

(Source: CISO Platform)

43%

of cyberattacks now
target small businesses

(Source: CISO Platform)

A hacking incident or information attack can quickly escalate into a full-scale reputation crisis.

Unlike crises caused by natural factors, a cyberattack may compromise your communication channels – and there's always a malicious actor behind it. This human element makes cyber crises particularly unpredictable.

Your organization’s response in the first critical hours following the attack is crucial for protecting its reputation and restoring stakeholder trust. Poor communication during a data breach can cost you.

Communication is now a critical layer of cybersecurity.

Calibrated helps you communicate effectively
before, during, and after the crisis.

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Cyber incidents vs. regular crises: What makes them unique?

Cyber incidents vs. regular crises:
What makes them unique?

Cyber incidents vs. regular crises: What makes them unique?

Usual modes of communication may be down or compromised.

If threat actors have access to email or Slack, they could follow your response; thus, you need to stay one step ahead.

A cyber attack always has a source – cybercriminals, hacktivists, or state-backed groups – who may blackmail, extort, or manipulate data to pressure the organization.

A personal data breach puts all customers at risk of fraud or other malicious actions.

You may lose access to your usual communication channels with stakeholders, while it is crucial to keep them informed about the crisis and your actions to overcome it.

62%

lack clear strategies
for managing cyber crises

(Source: Calibrated's Survey, Mar 2025)

62%

lack clear strategies
for managing cyber crises

(Source: Calibrated's Survey, Mar 2025)

62%

lack clear strategies
for managing cyber crises

(Source: Calibrated's Survey, Mar 2025)

Our services

Proactive crisis communication strategy

Incident response support

Post-incident management

Advanced training programs

Why Calibrated?

At Calibrated, we specialize in advanced strategic planning and real-time
response to protect your organization's reputation, operations, and stakeholder trust.

Calibrated’s founders—Julia Petryk, Olha Danchenkova, and Liuka Lobarieva—bring
over 15 years of global expertise in crisis management, strategic communications,
and resilience-building initiatives.

At Calibrated, we specialize in advanced strategic planning and real-time
response to protect your organization's reputation, operations, and stakeholder trust.

Rooted in Ukraine, a frontline for cyber and hybrid threats, we apply crisis communication strategies proven in real-world conditions.

Rooted in Ukraine, a frontline for cyber and hybrid threats, we apply
crisis communication strategies proven in real-world conditions.

We handle both cyber incidents and information warfare simultaneously, ensuring a cohesive and efficient response.

We handle both cyber incidents and information warfare
simultaneously, ensuring a cohesive and efficient response.

Using our partners' AI-driven tools, we deliver real-time insights to monitor and effectively shape your communications.

Using our partners' AI-driven tools, we deliver real-time
insights to monitor and effectively shape your communications.