THOUGHT LEADERSHIP
Communication Insights for Defence, Cyber, and Cognitive Security: Calibrated Thought Leadership
Communication Insights for Defence, Cyber, and Cognitive Security: Calibrated Thought Leadership
Communication Insights for Defence, Cyber, and Cognitive Security: Calibrated Thought Leadership
As a Ukraine-born communications agency with a global outlook, specialising in Defence Tech, Cybersecurity, and Cognitive Security communications, we have real-world insights into strategic communication and crisis response. It is shaped by our experience in campaign building and measurement, enabling us to build trust and media visibility, navigate crises, and communicate securely in high-risk environments.
As a Ukraine-born communications agency with a global outlook, specialising in Defence Tech, Cybersecurity, and Cognitive Security communications, we have real-world insights into strategic communication and crisis response. It is shaped by our experience in campaign building and measurement, enabling us to build trust and media visibility, navigate crises, and communicate securely in high-risk environments.
With 15 years of experience, our communication experts have established themselves as trusted voices in prominent media outlets, including PRNews, Resilience Media, Euronews, Tech Policy Press, and many others. Calibrated leaders regularly share research findings and practical PR tips when speaking at top-level events across Europe, the UK, and Canada (from NATO StratCom events to inCyber, AMEC, Talents for Defence, and others).
With 15 years of experience, our communication experts have established themselves as trusted voices in prominent media outlets, including PRNews, Resilience Media, Euronews, Tech Policy Press, and many others. Calibrated leaders regularly share research findings and practical PR tips when speaking at top-level events across Europe, the UK, and Canada (from NATO StratCom events to inCyber, AMEC, Talents for Defence, and others).
Explore our thought leadership — where we share perspectives on cyber crisis communications, defence/miltech PR, and cognitive security — shaped for decision-makers in the private, public, and non-profit sectors.
Explore our thought leadership — where we share perspectives on cyber crisis communications, defence/miltech PR, and cognitive security — shaped for decision-makers in the private, public, and non-profit sectors.
Check out key insights from our articles and media features here.
Check out key insights from our articles and media features here.
Cyber Crisis Communications which Strengthen Reputation
Cyber Crisis Communications which Strengthen Reputation
In a cyber breach, what you say and when determines whether you keep customers, regulators, and other stakeholders on your side. 62% of organisations in Ukraine lack clear comms strategies for managing cyber crises, according to our recent survey. Use our communication checklists, templates, and frameworks, aligned with modern requirements, to prepare, respond, and recover.
In a cyber breach, what you say and when determines whether you keep customers, regulators, and other stakeholders on your side. 62% of organisations in Ukraine lack clear comms strategies for managing cyber crises, according to our recent survey. Use our communication checklists, templates, and frameworks, aligned with modern requirements, to prepare, respond, and recover.
Preparing in advance for cyber incidents helps mitigate losses when inevitable cyberattacks occur. This article provides companies with an approach to reduce financial and reputational damage by detailing must-haves, including precise notification protocols, defined secure communication channels, and mandatory crisis communication drills.
Preparing in advance for cyber incidents helps mitigate losses when inevitable cyberattacks occur. This article provides companies with an approach to reduce financial and reputational damage by detailing must-haves, including precise notification protocols, defined secure communication channels, and mandatory crisis communication drills.
Cyberattacks: Must-haves for a Crisis Communication Plan
Cyberattacks: Must-haves for a Crisis Communication Plan
PR News | Julia Petryk, CEO & Co-founder of Calibrated
PR News | Julia Petryk, CEO & Co-founder of Calibrated
Bring comms into the cybersecurity crisis room: lessons learned from Ukraine’s war-tested experience highlight that cybersecurity requires an integrated defence, where communication is a key component. This article reveals a “global blind spot” in business - the lack of collaboration between technical teams and PR. This is critical, as 75% of consumers are willing to abandon a brand after a cyberattack. To proactively manage risk and protect brand reputation, we offer a practical checklist for cyber crisis comms.
Bring comms into the cybersecurity crisis room: lessons learned from Ukraine’s war-tested experience highlight that cybersecurity requires an integrated defence, where communication is a key component. This article reveals a “global blind spot” in business - the lack of collaboration between technical teams and PR. This is critical, as 75% of consumers are willing to abandon a brand after a cyberattack. To proactively manage risk and protect brand reputation, we offer a practical checklist for cyber crisis comms.
Why Cybersecurity Is Now Our Business, Too
Why Cybersecurity Is Now Our Business, Too
PRovoke Media | Julia Petryk, CEO & Co-founder of Calibrated
PRovoke Media | Julia Petryk, CEO & Co-founder of Calibrated
A practical guide details a crisis comms framework based on lessons from recent cyberattacks, stressing the need for a proactive anti-crisis comms plan to mitigate reputational and financial losses. It equips leaders to ensure their teams can expertly identify threats and communicate through secure channels when an incident occurs, and reach out to key stakeholders.
A practical guide details a crisis comms framework based on lessons from recent cyberattacks, stressing the need for a proactive anti-crisis comms plan to mitigate reputational and financial losses. It equips leaders to ensure their teams can expertly identify threats and communicate through secure channels when an incident occurs, and reach out to key stakeholders.
Reputational Risks of Today: Stories of Cyberattacks That Made Headlines
Reputational Risks of Today: Stories of Cyberattacks That Made Headlines
MMR | Julia Petryk, CEO & Co-founder of Calibrated (article in Ukrainian)
MMR | Julia Petryk, CEO & Co-founder of Calibrated (article in Ukrainian)
A robust post-incident comms plan to rebuild trust is as important as consistent, honest crisis communication with customers during the cyber attack. This article provides an action plan and explains how to apply the KREBS Framework to strengthen communication strategies during cyber crises.
A robust post-incident comms plan to rebuild trust is as important as consistent, honest crisis communication with customers during the cyber attack. This article provides an action plan and explains how to apply the KREBS Framework to strengthen communication strategies during cyber crises.
Action algorithm. How to build anti-crisis communications in the event of cyberattacks
Action algorithm. How to build anti-crisis communications in the event of cyberattacks
AIN | Julia Petryk, CEO & Co-founder of Calibrated (article in Ukrainian)
AIN | Julia Petryk, CEO & Co-founder of Calibrated (article in Ukrainian)
How to adopt a strategy of cyber resilience focused on coordinated crisis communication. This article provides detailed preparations, including forming cross-functional response teams, enabling companies to manage crises effectively and build the "muscle memory" needed for swift recovery.
How to adopt a strategy of cyber resilience focused on coordinated crisis communication. This article provides detailed preparations, including forming cross-functional response teams, enabling companies to manage crises effectively and build the "muscle memory" needed for swift recovery.
Cyber Resilience as a Strategic Asset
Cyber Resilience as a Strategic Asset
EPravda | Julia Petryk, CEO & Co-founder of Calibrated (article in Ukrainian)
EPravda | Julia Petryk, CEO & Co-founder of Calibrated (article in Ukrainian)
Building Cognitive Security
& Countering Hybrid Threats
Building Cognitive Security
& Countering Hybrid Threats
Narrative attacks and information warfare against businesses, public and private organisations are a growing threat. According to Gartner, companies will spend $30B annually by 2028 to manage the risks and damage from disinfo. Our insights help leaders and organisations communicate with clarity in the age of hybrid warfare, pre-bunk hostile narratives, and strengthen their reputation and cognitive resilience.
Narrative attacks and information warfare against businesses, public and private organisations are a growing threat. According to Gartner, companies will spend $30B annually by 2028 to manage the risks and damage from disinfo. Our insights help leaders and organisations communicate with clarity in the age of hybrid warfare, pre-bunk hostile narratives, and strengthen their reputation and cognitive resilience.
Building narrative defence and cognitive resilience are national security issues. Information warfare shapes public sentiment, troop morale, and geopolitical outcomes. Discover why authoritarian tactics and emotional triggers are effective and how proactive cognitive defence restores public trust. Practical intel for policymakers, NGOs, and media to study and adapt to be resilient in hostile info space.
Building narrative defence and cognitive resilience are national security issues. Information warfare shapes public sentiment, troop morale, and geopolitical outcomes. Discover why authoritarian tactics and emotional triggers are effective and how proactive cognitive defence restores public trust. Practical intel for policymakers, NGOs, and media to study and adapt to be resilient in hostile info space.
Why Democracies Lose the Cognitive War — and How to Build Narrative Defence
Why Democracies Lose the Cognitive War — and How to Build Narrative Defence
Resilience Media | Olha Danchenkova, co-founder and CCO of Calibrated
Resilience Media | Olha Danchenkova, co-founder and CCO of Calibrated
Key lessons from Ukraine's war-tested approach to strategic communication (StratCom) show what a whole-of-society response looks like and which frameworks are effective. Europe must move from reactive monitoring to coordinated narrative deterrence to address hybrid threats. Cross-border coalitions and smarter policies are urgent. Democracies should stop playing catch-up and outpace adversaries with faster, tech-driven strategic comms built on cognitive science to rebuild trust through authentic voices.
Key lessons from Ukraine's war-tested approach to strategic communication (StratCom) show what a whole-of-society response looks like and which frameworks are effective. Europe must move from reactive monitoring to coordinated narrative deterrence to address hybrid threats. Cross-border coalitions and smarter policies are urgent. Democracies should stop playing catch-up and outpace adversaries with faster, tech-driven strategic comms built on cognitive science to rebuild trust through authentic voices.
Ukraine’s Hard-Won Approach to Strategic Communications and Counter-Disinformation: Lessons for Europe and Beyond
Ukraine’s Hard-Won Approach to Strategic Communications and Counter-Disinformation: Lessons for Europe and Beyond
Tech Policy Press | Olha Danchenkova, co-founder and CCO of Calibrated
Tech Policy Press | Olha Danchenkova, co-founder and CCO of Calibrated
Responding to information manipulation with modern communication tools and cross-border coordination will define Europe’s resilience in 2025 and beyond. Persistent Russian efforts to erode solidarity and weaken resolve in Western nations represent a significant threat. Supporting Ukraine is a strategic investment in European and global security. Ukraine has developed extensive expertise in building resilience against disinformation — a critical defence against decades of Russian interference. Empowering civil society networks, independent communicators, and fact-checkers remains key to protecting democracies.
Responding to information manipulation with modern communication tools and cross-border coordination will define Europe’s resilience in 2025 and beyond. Persistent Russian efforts to erode solidarity and weaken resolve in Western nations represent a significant threat. Supporting Ukraine is a strategic investment in European and global security. Ukraine has developed extensive expertise in building resilience against disinformation — a critical defence against decades of Russian interference. Empowering civil society networks, independent communicators, and fact-checkers remains key to protecting democracies.
2025 is A Critical Year for Democracy
2025 is A Critical Year for Democracy
The Geopost | Olha Danchenkova, co-founder and CCO of Calibrated
The Geopost | Olha Danchenkova, co-founder and CCO of Calibrated
Modern conflict begins in the cognitive domain: before cyber attack or missiles hit, manipulation undermines trust. We help governments and enterprises build resilient communication strategies and narrative frameworks that work in a permanent crisis era. Read how adversaries weaponise cyber, media, and migration to fracture democracies.
Modern conflict begins in the cognitive domain: before cyber attack or missiles hit, manipulation undermines trust. We help governments and enterprises build resilient communication strategies and narrative frameworks that work in a permanent crisis era. Read how adversaries weaponise cyber, media, and migration to fracture democracies.
Escalating Hybrid Attacks on Europe
Escalating Hybrid Attacks on Europe
Euronews | Olha Danchenkova, co-founder and CCO of Calibrated
Euronews | Olha Danchenkova, co-founder and CCO of Calibrated
Defence Tech Communications: Practical Guides for Visibility and Trust
Defence Tech Communications: Practical Guides for Visibility and Trust
Defence tech innovation moves fast, with reputation and visibility often lagging. But innovation alone doesn’t build partnerships or funding. Trust, credibility, and secure storytelling do. This section collects hands-on advice and lessons from Calibrated’s work with defence-tech, miltech and dual-use innovators.
Defence tech innovation moves fast, with reputation and visibility often lagging. But innovation alone doesn’t build partnerships or funding. Trust, credibility, and secure storytelling do. This section collects hands-on advice and lessons from Calibrated’s work with defence-tech, miltech and dual-use innovators.
A tactical guide for defence tech founders and comms professionals: how to prepare your key messages, approach journalists, handle interviews, and secure meaningful coverage without overexposure during conferences. Actionable tips for building productive relationships with media, from research and timing to follow-up after the event.
A tactical guide for defence tech founders and comms professionals: how to prepare your key messages, approach journalists, handle interviews, and secure meaningful coverage without overexposure during conferences. Actionable tips for building productive relationships with media, from research and timing to follow-up after the event.
How to Communicate with Journalists: Best Practices for Conferences and Events
How to Communicate with Journalists: Best Practices for Conferences and Events
AIN.ua | Liuka Lobarieva, COO & Defence Comms Lead of Calibrated (article in Ukrainian)
AIN.ua | Liuka Lobarieva, COO & Defence Comms Lead of Calibrated (article in Ukrainian)
How to maximise the benefits of participating in expos while managing security risks: what works and what may go wrong. Before booking your stand, check the essentials: from event vetting and booth messaging, to press-kit do’s & don’ts and team briefing plan. Includes examples from Ukraine’s growing defence tech sector.
How to maximise the benefits of participating in expos while managing security risks: what works and what may go wrong. Before booking your stand, check the essentials: from event vetting and booth messaging, to press-kit do’s & don’ts and team briefing plan. Includes examples from Ukraine’s growing defence tech sector.
Defence Expo Prep Guide: How to Stand Out Safely
Defence Expo Prep Guide: How to Stand Out Safely
Scroll Media | Liuka Lobarieva, COO & Defence Comms Lead of Calibrated (article in Ukrainian)
Scroll Media | Liuka Lobarieva, COO & Defence Comms Lead of Calibrated (article in Ukrainian)
Six steps every defence founder should complete before talking to investors: how to build trust, protect sensitive data, and structure communications that attract serious partners. This article offers a guide on a systematic approach to fundraising for Ukrainian defence startups: 80% of success is preparation (from a ready data room and understanding different investors to crafting a tailored pitch deck with compelling storytelling). Based on the Defence Tech Comms Bootcamp insights, we deliver practical advice on building trust through transparency and structured comms, which attract investment and long-term partners.
Six steps every defence founder should complete before talking to investors: how to build trust, protect sensitive data, and structure communications that attract serious partners. This article offers a guide on a systematic approach to fundraising for Ukrainian defence startups: 80% of success is preparation (from a ready data room and understanding different investors to crafting a tailored pitch deck with compelling storytelling). Based on the Defence Tech Comms Bootcamp insights, we deliver practical advice on building trust through transparency and structured comms, which attract investment and long-term partners.
Defence Startup Investor-Readiness Checklist
Defence Startup Investor-Readiness Checklist
NV Business | Julia Petryk, CEO & Co-founder of Calibrated (article in Ukrainian)
NV Business | Julia Petryk, CEO & Co-founder of Calibrated (article in Ukrainian)
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